Caliber Roofing & Exteriors
October 21, 2026 · Version 1 · Draft for review
Help more local homeowners find and choose Caliber
Local and online visibility, plus Google lead generation
Strengthen your website and Google presence, make it easier to request a quote or inspection, and measure which inquiries turn into booked appointments and sold jobs. Our recommendation: choose Visibility or Growth + Google Ads, and add a WordPress website rebuild for $1,500 one time, separate from either plan.
- Prepared exclusively for
- Tyler, Caliber Roofing & Exteriors
- Date
- October 21, 2026
- Website
- gowithcaliber.com
Client website
Caliber Roofing & Exteriors
https://gowithcaliber.com/
Your starting point
Build on what is already working
The supplied October 19 audit records a 5.0 Google rating from 36 reviews, personal owner replies, a named team and active advertising. These are useful foundations to build on; the rating, review count and advertising status are dated audit observations.
The main website presents services on one page. The audit also found that the quote pages did not repeat the price-led advertising offers. The opportunity is to explain Caliber's full range of services more clearly, including roofing, gutters, concrete and other exterior work, align quote pages with the approved offers, and make the next step easy to understand.
Backend follow-up, working conversion tracking, Google Ads activity and AI-search visibility have not been verified. We will review what is already in place before recommending changes.
Plan 1 | $1,400 per month + $500 setup
Visibility
Improve your website, Google profile and wider business information to support local search and AI-search visibility. No advertising management is included.
Google Business Profile and reviews
Categories, services, service areas, attributes, regular posts, photos and Q&A. Monitor incoming reviews and provide response support.
Local visibility and accurate listings
Local grid rank tracking across the service area. Claim core business listings, correct inconsistent name, address and phone information, address duplicates and recheck listings quarterly.
Website and technical SEO
Crawl and index health, page speed, sitemap, redirects and structured data. Improve titles, descriptions, headings, image descriptions, and service and location page content.
Helpful content and AI-search visibility
Customer questions and FAQs based on Caliber's real projects. Keep business details consistent across the web and check AI answers monthly for core roofing and gutter questions.
Tracking and monthly reporting
Google Analytics 4, Search Console, call and form tracking, and a monthly report explaining the work completed and the available results in plain language.
Key deliverables
- First 30 days: technical audit, keyword and market research, Google profile and listing audits, baseline search and AI checks, and tracking setup and verification.
Plan 2 | $2,500 per month + $500 setup
Growth + Google Ads
Everything in Visibility, plus a Google ad campaign, lead follow-up built in GHL.
Google Search campaign built from scratch
Keyword research, negative keywords, new ads, ad extensions and targeting set to Caliber's service area.
Dedicated landing page
The approved offer, customer proof, call button, lead form and mobile layout.
Conversion tracking
Track calls, forms and bookings, linked to Google Analytics 4.
Lead follow-up built in GHL
Text and email acknowledgements, team call tasks, missed-call text-back, booking and reminders. Review and test the agreed workflow before launch.
Weekly campaign management
Search-term review, bid and budget management, and ad copy testing.
Google Local Services Ads setup
Included where Caliber is eligible, with eligibility confirmed during setup.
Monthly Google advertising report
Spend, leads, cost per lead and available booking results.
Key deliverables
- Advertising budget: $500 to $1,000 per month, separate from management fees.
- Ad spend is paid by the client directly to Google. Timelines are estimates, not guarantees of lead volume.
Choose one plan
Your plan and recommended website build
Choose one monthly plan. A $500 one-time setup fee applies to either plan.
Tier 1: Visibility
| Service | Frequency | Investment |
|---|---|---|
| Visibility management | Monthly | $1,400 |
Tier 2: Growth + Google Ads
| Service | Frequency | Investment |
|---|---|---|
| Growth + Google Ads management | Monthly | $2,500 |
Google ad spend: $500 to $1,000 per month, separate from management and paid directly to Google.
Recommended with either plan: WordPress website rebuild
| Service | Frequency | Investment |
|---|---|---|
| WordPress website rebuild | One time | $1,500 |
$750 paid upfront. Request additional adjustments after the initial build. The remaining $750 is due once the website is finalized and approved. Hosting and maintenance are separate.
Separate optional services
Optional campaigns and hosting
Website hosting and maintenance | $80 per month
Managed hosting, updates, backups, security and up to 30 minutes of small edits per month. Domain renewal is billed at cost.
SMS and email campaigns | $200 setup + $750 per month
Reactivation, seasonal and promotional campaigns beyond the instant lead follow-up included in Growth. SMS and email usage is billed separately at cost.
Review management campaign | $200 setup + $300 per month
Actively send customers separate messages requesting reviews and respond to all incoming reviews. This managed outreach campaign goes beyond the review monitoring and response support included in the monthly plans.
Bundle options
Bundle options available for discount
Ask about combining services for a discounted package. The selected services and discount will be confirmed in writing before work begins.
The first 90 days
Set up, deliver and improve
Days 1 to 30: review access and existing systems; establish the baseline; complete priority Google profile, listing and tracking work. For Growth, build and test the campaign, landing page and agreed follow-up, aiming to launch within the first 30 days once approved.
Days 31 to 60: continue website and service content improvements, local visibility work and review support. For Growth, review search terms, lead quality and campaign performance as data becomes available.
Days 61 to 90: refine the work using search visibility, qualified inquiries, booked inspections and available sales feedback. Continue monthly reporting and agreed improvements.
Delivery timing depends on access, approved business information and client approvals. Search rankings, AI mentions and lead volume are not guaranteed.
Additional costs
Billed at cost, paid separately
Google advertising spend is paid directly to Google. SMS and email usage charges apply where relevant. Domain renewals, premium plugins and stock assets are billed separately, with approval before purchase. These costs are additional to the quoted service fees.
Getting started
Choose the plan and confirm the next step
Confirm the selected plan and working terms with Taylor before recording approval. We will arrange secure account access, confirm priority services and towns, and agree on the offer, reporting and approval process.
Prepared by PeakT Ventures using the supplied October 19 audit and October 20 package and meeting documents, with the agreed plan and pricing updates.
Your team
Who you're working with
Taylor at PeakT Ventures and Sarah at Spike Marketing will collaborate to provide the services in your selected plan.
You will work with Taylor at PeakT Ventures, alongside Sarah at Spike Marketing. We will collaborate on the agreed services, keep you informed and explain what is being done in plain language.
A collaborative approach
PeakT Ventures and Spike Marketing will coordinate delivery around your agreed scope and priorities.
Clear communication
We will review progress with you and confirm changes or additional costs before proceeding.
PeakT Ventures · Taylor, Founder · taylor@pkvts.com · pkvts.com